Hello everyone, in this blog we are going to talk about you through 7 AdWords hacks to increase your ROI and High-quality leads.
7 AdWords hacks – Google Ads is still one of the best platforms you can use to build your business because this is a great way to find the right people. If they are searching and looking for a product or service that relates to the product you are offering or selling. When they are actively looking for keywords related to your content, products, and services you can be accurate then and there.
But still, a lot of people are struggling to expand and monetize their campaigns. So what should you do?
So first, create an in-depth remarketing audience campaign.
Did you know that?
The click-through rate factor for remarketing is approx 10 times higher than traditional promoting and CPCs cost are around two to a hundred times less.
That’s a huge difference in the remarketing aspect also better in terms of spending and conversions, AKA, you’ll improve value for the money.
So, set up a campaign for users who have visited your site more than once. This means that this audience is already interested in your product or service. So when you target them they already know you and more likely to convert.
The second is that focus your efforts on long-tail keywords.
For a wide range of keywords, competition is tough because lots of marketers want to rank them because they have a lot of search volume. But, it does not always provide high-quality traffic. Many marketers choose these keywords and this is a big mistake. However, the cash is in the long tail.
For example, the keyword “website designing company” has an SEO difficulty score of 76 on ahrefs and a paid difficulty score of 80 with a cost per click of Rs. 65 and a keyword volume of roughly 8,800 searches per month.
A long-tailed version like “website designing company in Noida” has a paid difficulty of 60 with a COC of Rs. 50 and SEO difficulty of 50.
The keyword volume is only 2100 searches for a month but someone who searches that is looking for a specific “website designing company” and they’re much more likely to convert.
You’re probably thinking, hey, a website designing company has a much higher search volume. So, I want to go after that.
But, you get a lot of irrelevant clicks that don’t convert compared to more specific clicks.
Start off by going more specific and going after long-tail phrases. Because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
Now third is that you shouldn’t be afraid of using exclusions.
The exception is a great way to find a hyper-focused audience that is generating massive amounts of money and is more likely to catch you. Let’s assumed that the audience is not a high-income group. You can exclude people with higher income, it is that simple.
Google Ads and Facebook ads have a lot of different targeting elements. Don’t be afraid to use them because, in this way, you can spend money on people who are willing to show interest in your product compares to those who aren’t.
Forth hack is to test different locations.
Building audiences based on location is one of the easiest ways to create sections. We don’t know how many people are using the default settings. But, this is a big mistake and we never recommend that setting.
Now, there are three ways to target locations in your campaign.
- One, you can go after a location-based keyword.
- Two, you can geo-target to a radius on your ad segment
- Three, you can do both.
You want to try all of them to see if you can increase sales and when you do that, you will drive out many people who were never the right customers for you.
Fifth is that, add extensions to your ad.
Adding an extension is one of the safest ways to get more clicks as it can increase your real estate and workload. There are various ways to add extensions to your site.
You can add other information about specific pages on the website or include information such as products, prices, sales, phone numbers, and more. According to Google, adding an extension can increase the number of clicks by about 10-15%.
The sixth hack is to implement UTM tracking.
Tracking your campaigns and display ads is very important to your strategy. If you do not track performance, how do you know what works and what doesn’t?
UTM code is an easy way to keep track of what works and what doesn’t and if you don’t know how to code, don’t worry.
Google URL creation tool allows you to generate UTM code for each page within 30 seconds.
You can easily track the performance of your campaigns in Google Analytics (Acquisition – Campaigns – All campaigns). You don’t even have to be a developer.
The seventh point is to start running ads on your competitor keywords.
This is one of the easiest and most practical ways to get a really good ROI. Tools like Uber suggest allowing you to see all the keywords your competitors are ranking and getting traffic for.
You can also include competitor’s brand names in Uber suggest, and doing this it will show search volume. Chasing your competitors’ brands is an easy way to increase sales.
Now that the trademark is considered, so you may not be able to put your competitor’s name within your copy. But this doesn’t mean you can’t sell. This is why everyone bids on brands. This is a quick way to increase sales.
If someone is looking for a competitor, they are likely to be super-targeted and they may like what you’re selling as well.
In the above article, we have discussed 7 AdWords hacks to increase your ROI. So, make sure to give some time to create a campaign. So, apply these 7 AdWords hacks to your campaign and increase your ROI and generate high-quality leads.
Hope you enjoy this blog please share as much you can and help others.
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