This is one of the most commonly asked questions when businesses expand their paid media appearance. Where should we spend money on advertising Google ads or Facebook ads?
There is another version of this question.
Which is better, Google ads or Facebook ads?
But there is nothing “better” when comparing the two because they are treated very differently.
In this blog, we discuss which one is right for your business and which one is best for increasing ROI.
The long-term competition between the two companies is usually portrayed by the technical media, which is irrefutable evidence that the two platforms are competing directly with each other, and companies of all sizes have to make the necessary decisions to ensure that the platform meets their needs. ; False dualism can mislead and mislead new advertising on the Internet.
Differences between Google Ads and Facebook Ads
Google AdWords and Facebook ads have different strengths and features, so it’s important to understand the key differences between the two ad platforms before adopting any of them.
Google AdWords –
Google AdWords is the largest and most popular PPC advertising platform in the world with more than 4 billion searches every day, use of AdWords is very broad and synonymous with “paid search”. Other platforms (such as Bing Ads) work in a similar way, but the two terms can be used interchangeably.
Google Ads is Google’s online advertising program. This program allows you to create online advertisements to attract potential customers interested in the products and services you offer.
Google AdWords is different types based on your goal you have to select 1 type for more conversions.
Following are the types of Google AdWords:-
1. Search ad
This is the most popular and best for generating leads. When someone searches for any query and specific products or services on google search then the ads that appear on the search page are called search ads.
Basically, 4 ads show on top and 4 on the bottom on 1 page of SERP (search engine result page). This makes Google a strong marketing channel for various businesses.
Suppose you are providing a website designing service. More than 8100 people search for “website designing company” every month on Indian google search but, there is far fewer search for “website designing company in Noida” 2400 monthly search. So, narrow your ad according to demographic and location wise to generate more potential leads.
2. Display ads
This is a display network for advertising your product and services. In this type, you generate leads by showing text, images, and video banners (photos).
Display ads provide you to reach out to people outside of google SERP, when users browse the web, use apps, or watch videos. This platform is good for branding and promoting products and services. This type also good for remarketing and remarketing is best for increasing conversions.
3. Shopping ads
This ad for retailers or who have an e-commerce website to promote a website or local inventory, shopping ad
If someone is looking for football shoes, and they are searching on SERP then your shopping ad showing up along with prices, reviews, and other specifications like free shipping and other specs.
4. Video ads
Now a day’s Video ad is growing and is most popular for growing brand and business. Video ads show on streaming sites such as YouTube and the Google Display Network.
5. Smart ads
This is a totally automatic campaign all control by google you have only a minimal amount of narrow targeting. It’s google for local and calls ads but we didn’t recommend this campaign.
6. App promotion ads
This campaign good for application promotion. Now a day’s apps increasing and we need to promote apps.
Google AdWords provide a wide range of campaign option but 1st you have to check what your business is and what is your goal?
Facebook Ads –
So we know you think why we use Facebook ads?
Facebook ads are a prime example of “Social Media Marketing” and Facebook is the highest number of active users in the world, with more than 2.5 billion monthly active users so, you can find almost any target or niche market on this platform.
Facebook is a social media platform which means most people aren’t looking for a product or service, but they want to connect with friends, chat, and share photos on this platform.
Currently, on Facebook, you can advertise on mobile, desktop, Instagram, and even through Facebook Messenger and also Facebook ads integrated directly into your Facebook feed that comes in the form of news-feeds style ads and its look like regular posts, Ads of this type usually target more clicks. Facebook helps new customers to find you.
Facebook also gives a Carousel ads option this helps to show a variety of products in one ad and its increases you’re CTR (click-through rate) and also the conversion rate.
On Facebook, you have a variety of goals you can select according to your object and you have an option to create your custom audience by various demographics.
Conclusion: Which Should You Be Using?
Google AdWords and Facebook Advertising are powerful advertising platforms that can serve almost any business.
Making the most of the power of paid search and paid social media is a very effective advertising strategy.
It is important to understand how to make the most of each platform to maximize return on investment and maximize business growth.
So, maximizing ROI of your Google AdWords and Facebook Ads campaigns join us we are providing one of the best PPC services within your budget in a smart way.
About Weblieu Technologies Pvt. Ltd.
Founded in 2011, is well known for Web designing & Development Company, determined to maintain the highest standards in our web development solutions. Weblieu is headquartered in Sector-2, Noida. Weblieu has grown to become a Best Website Designing Company in India (IT solution).
“Our goal isn’t to build a website. The goal is to build your business”