Search Engine Optimization (SEO) is a technique used to improve traffic to a website by acquiring a high-rank position in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo, and others. SEO has two important techniques to improve website position in SERP called On-Page SEO and Off-Page SEO (Search Engine Optimization).
1. ON Page SEO (On-Page Search Engine Optimization):-
It refers to all the stuff that we do inside our website such as title, description, content, image, keyword stuffing, internal linking, external linking etc. Overall the on-page technique means structuring or creating your website to be search engine friendly.
2. Off-Page SEO (Off-Page Search Engine Optimization):-
Off-page SEO will help make your website popularized on the internet, so you can get higher visibility. In on-page techniques, we can get visibility in search engines. But, off-page SEO techniques will improve your website rank in SERP.
3. Technical SEO:-
Technical SEO is also a basic SEO technique. This is a one-time work that we do in the domain and hosting level. Like installing https for your domain, increasing domain registration period, website overall loading time, robots.txt optimization, proper custom 404 error page, etc.
Apply the links in the right way
In order to earn a higher rank in the search engine page results, it is necessary to have related links as these gain trust on your site and push your website to the top place in the search results. Appearing in the first pages of the search is easy only with the relevant relationship with influencing website links. So be responsive and get a better rank by observing the online image.
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Top Off-Page SEO Activities:-
1. Guest posting
Guest Posting is an extraordinary method to grow presence and boost your website to your target audience. Guest posting is an important part of off-page SEO as it provides to get backlinks from important sources which won’t just show your position but also encourage traffic. Also, it’s an extraordinary chance to begin organizing.
How to Find?
Simply Go to Google and Type:-
- Your niche + “submit a guest post”
- Your niche + “guest post by”
- Your niche + “contribute an article”
- Your niche + “want to write”
- Your niche + “submit your post”
- Your niche + “become a contributor”
- Your niche + “accepting guest posts”
- Your niche + “write for us”
- Your niche + “guest post”
- keyword + “write for us”
- keyword + “guest post”
2. Social Bookmarking
Social bookmarking is a type of shareable bookmarking that enables sites to be bookmarked on the Web utilizing a help as opposed to utilizing the program’s bookmarking highlight. This administration likewise takes into consideration the simple sharing of the bookmarks. The sharing and joint effort highlight clarify the utilization of “social” in the term. Social bookmarking utilizes a type of labelling, which enables clients to stamp sites they need to bookmark with a catchphrase like how hash-tags work on Twitter.
3. Forum Submission
Forum submission is the process of online Discussion sites. To Discus, your point out your given topic and submit your feed Back to the Topic and your website name or It is an approach to share information additionally it helps a site by collecting backlinks. Heaps of individuals go to the discussion site to think about something or to learn. Discussion posting is the most dominant approach to do-follow backlinks.
4. Blog Directory Submission
Blog directory submission refers to submitting blog to various directories which accept blogs. It provides natural traffic to weblogs as well as it improves the visibility of the blog in the Search Engines.
Blog directories give your blog visible beyond the areas of your blogging circle. Here are some of the benefits of joining blog directories that make the process do lucrative.
- Get quality and reliable backlinks
- Getting large exposure
- Chances of getting review requests or paid post opportunities
- Improvement in the blog’s overall earnings
5. Article Submission
Article submission generally relates to the writing of articles that are related to your online business and then getting them added to the popular article submission directories.
The main objective of article submission is to attract a huge number of visitors (and links) to your website without acquiring a great cost. It is important to make sure that the articles you intend to submit are directly related or relevant to your business.
6. Question and Answer
It’s is related to this site where people put and write queries/questions and you just have to answer them. Even you can create your questions by your name or create them anonymous and post your answers. This entire process is nothing but the question and answer submission is a part of SEO and you get natural visitors on your website.
Quora, Reddit is famous Q&A sites.
7. Video Submission
Video submission is the process of submitting a short video of your individual company intro, publishing any products, etc., to get large traffic in the easiest way of marketing. Creating a viral effect; even many of the companies involve the same method to grow their online status.
8. Image Submission
Image submission in SEO simply refers to leaving images related to your website in different image submission or sharing sites. It involves taking the right image, file format, alternate text, and image description.
Image submission websites must be based on your Niche.
There are two ways in which you can make image submission.
- Posting images on your website
- Submitting or posting images in Image Submission Sites
9. Infographics Submission
Infographic submission is the latest and best method used for motivation after Search Engine Optimization through social media. Infographics are a type of graphical representation representing some data or combined with information.
These infographics are progressively utilized on the web for reason for sharing data and for external link building purpose. With the assistance of value illustrations and useful information, you can make an engaging infographic that blends imaginative designs and intriguing data.
Article making is required to win the trust of the search engine as people only view fresh and interactive content. Select the topic interesting and post in at the right time, which assures heavy traffic rise to the website. By sharing content about the company and services, improving the rank is not tough and face the competition with a unique and bright brand image. Creating the brand image by staying attentive and following the latest trends allow winning a high position in the search engine.
In conclusion, proper On-page and Off-page SEO optimization work both will give a better position to your website in SERP. The above websites are listed based on the website’s PA (Page Authority), DA (Domain Authority) and PR (Page Rank). Please comment here if you know any other qualities that we can add to this list which we might have forgotten. We will come up with more list as well as off-page SEO techniques, trends and strategies with more insights.