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Organic search vs Paid search: What is best for your business?

Organic search vs Paid search

Organic search vs Paid search

As we all know, more than 82% of internet users using Google compare to other search engines for searching/finding for any query. Google is not only the biggest search engine in the world but it is a great tool that draws traffic on your website. There are two equally valuable but distinct methods of getting valuable traffic through Google, organic search, and paid search.

Two ways are well known as search engine optimization (SEO) and search engine marketing (SEM) respectively using these techniques you adopt a huge amount of traffic. If you want to know more about digital marketing and web solutions. Then, you just have come to the right place.

As the most-reputed Digital marketing and Website Designing Company in Delhi NCRIndia. We discover ourselves in the most desirable position to develop more about the differences between SEO and SEM. 

Introduction to SEO and SEM

Advantage of Organic search

Whenever you type a query and search on Google or any other search engine, you find a huge list of websites or links as answers below a few ads, all these websites or links (URLs) are called organic results. These results are shown according to the quality and content of the webpage. When you click and goes to those links this is called organic traffic.

Advantages of Organic search and its traffic. Refer below for them.

Advantage of Paid Search

Paid search or pay-per-click ads (PPC) are those ads that appear at the top of search results. Simply just pay money to show ads with the URL above those results that earned their rank on the results page organically.

Quickly looks at the advantages associated with paid search results. 

Comparison between Organic search and Paid search

Google is influencing not just the internet but our lives worldwide. It will support over a long time until another such strong and effective tool comes on the internet. While starting a Google Adwords campaign, you need to be more careful. If you set up smartly you get a huge amount of traffic to your web-page much quicker than organic-search.

Traditionally, inbound marketers were used to preferring organic search over PPC campaigns and outbound marketers preferred paid search. If you want quick results, paid search is better, but if you are looking for a cost-effective method. So, you may find it better and best SEO Services.

So, if you want to determine the proper decision with organic search and paid search. Then you should consult your experts at Weblieu Technologies Pvt Ltd, a leading Digital Marketing Company in Delhi. We will find the best solution for you according to your objects and budget.


In the above article, we have discussed the differences between Organic and Paid search results. With the help of the above article, you can easily find what search method you want according to your need and what method is good for your business.

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