Are you looking for ways to grow your business faster?
Content marketing and SEO are both excellent ways to bring visitors to your site. The only difficulty is that these tactics can take a few months, also a year, to build a massive amount of traffic. Here we are to discuss PPC techniques to improve engagement.
What is PPC?
PPC stands for pay-per-click, a type of internet marketing in which advertisers pay some price each time one of their ads is clicked. Typically, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad position in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the top spot on the Google results page.
You must have a call to action in the ad text. A successful PPC campaign improves advertising quality score, reducing the pay per click costs over time. With paid advertising, you get the chance to reach parts of your target audience that were previously unreachable.
Did you know that the top 3 paid ad places on a Google results page take 41% of the clicks on the page?
If all you focus on is traditional SEO, it doesn’t matter how high you rank, that 41 % of searchers will likely never see your content based on a natural search query. But, I get that PPC might be scary. Ads can get costly, especially if you’re targeting high-value search engine terms.
The basic elements of most ads:-
There are usually up to 4 main parts of the actual ads you place.
- Headline – The title of your content/landing page (doesn’t have to match exactly, but more helpful if it does)
- Description – Why the user should click on your link (required call to action)
- URL/link – Where are you assigning the user when they click that text ad component
- Network-specific elements – Things like site links (#4 in below picture), likes and shares.
So, what types of PPC are there?
1. Search advertising
Google Ads and Bing Ads
The most common type of search ad can be found on Google, although Bing has its own too (SERP – Search Engine Result Page). If you search for something, you'll notice them at the top and bottom of the organic results. Search ad one of the most used PPC techniques compare to others.
2. Display advertising
Display advertising shows your ads across all Google partner websites, all over the internet. Targeting for display advertising differs slightly from search advertising, in that you can target specific types of people to see your ads.
You can pick your exact target market, or choose people that have visited similar websites before or hand-pick relevant industry websites to show your ads. This allows you to fine-tune who sees your ads and where they are displayed, to get the most out of your investment.
By using both image and text ads, you can enhance brand awareness for your company all across the network in a visual and engaging format.
3. Social media advertising
Facebook, LinkedIn, and Twitter
Social advertising means to show your ads on social media platform Facebook, LinkedIn, etc. You don’t need a large social media appearance to have ads running, you simply need an account.
You can create ads on most social platforms but the main ones are Facebook, Twitter, and LinkedIn. With a successful social advertising strategy, you can improve your brand awareness in a super shareable environment.
With social media advertising, you can be select in what you share, or you can choose to promote anything. You can send people to landing pages, lead generation forms, or simply highlight a piece of content you want to be seen by more people.
4. Remarketing Advertising
Ever been on a website and then an ad for that exact site (or even the specific product you were looking at) pop up somewhere else? You’ve been remarketed to. This is the best PPC techniques and targets people that have already shown an authentic/true interest in your company - they’ve already made the effort to discover you and browse your website.
5. Video Advertising
Increase Engagement through Video Advertising. Capture the attention of your target audience through video advertising. Reach your target audience through in-banner video advertising or leverage our PreRoll video capabilities. Type of video ads Shorter video ads, Facebook in-stream ads, Cinema graphs etc.
YouTube, Facebook etc.
6. Google Shopping Advertising
If you have an eCommerce website, a Google Shopping campaign might be a more effective PPC campaign than other options. These results usually show in a carousel above the main Google search results, allowing potential customers to see products and prices before they’ve even clicked onto anyone's website.
Using PPC to Generate Targeted Traffic
PPC techniques are basically paid advertising that involves cost. However, if utilized properly in manners described below, your PPC ads can generate a good deal of targeted traffic that will help you reach your digital marketing campaign goals.
- Use PPC to Generate Immediate Results
- Use PPC to Promote Time-Sensitive Projects
- Use PPC to Promote Direct-Response Products or Services
- Use PPC to Promote Niche Keywords
- Use PPC to Target Specific Demographics
- Use PPC to Bring Targeted Traffic to Non-SEO Web Pages
- Use PPC to Dominate Your Keyword Category
In any advanced showcasing effort, the center can be the primary fixing in drawing out the outcomes you want towards accomplishing the objectives you have set for your business.
Pay-Per-Click publicizing is extremely amazing advanced showcasing devices that can influence the situation to support you like your image, item, or administration contend in the computerized advertising field.
The posting offered above by Digital Marketing Philippines just portrays a portion of the ways on how you can utilize PPC techniques to create focused on traffic for your business.
For search engines, you’ll have to choose keywords to show your ads. There are 3 main types of keywords (with a few variants):-
I realize why PPC advertising can look scary at first, however, it's not. Using PPC techniques to drive business to your site is an amazing method to enhance your traffic sources and to protect yourself from any change you may experience with organic SEO or content marketing.
If you’re excited and ready to get started with PPC, I recommend starting with one system, for the time being. Get familiar with it and do some research so that you keep away from common PPC mistakes that cost you money.
Finally, be patient.
Being able to create profitable ad campaigns is a skill. It will require some investment and practice to grow, however, it tends to be well justified, despite all the trouble.
If there are any parts of PPC that you still don’t quite understand, let me know by leaving any inquiries in a comment below.